Two news articles that caught our eye this past week highlight the Bay Area’s increasing demand for renewable energy, making us proud as ever to call this place home, while reminding us to keep flexing our power when it comes to demanding clean power.
Bay Area consumers, it is reported, are some of the greenest-leaning in the world, and it’s true. But beyond the hybrid-happy, compost-crazy cliché lies “a vibrant and influential market, one filled with consumers who are leading changes in the way Americans think about, and consume, energy” (Dana Hull, SJ Mercury), and their demand for clean green products and services is changing the way companies do business.
Hull cites technology forecaster Paul Saffo, who says, “In the same way that the Bay Area ’60s counterculture shaped the Internet, decades of environmental activism is shaping the market for alternative energy… The place that’s ground zero for environmental consciousness is a great place to start a business.” Bay Area consumers are at the heart of the green (business and technology) movement out here, and we think they deserve serious respect for driving green and clean tech innovation from the bottom up, particularly as the top-down approach stagnates in other arenas.
It is this same spirit of innovation and support thereof that has driven some California municipalities to seek independent power sources, outside the public utilities, sources that generally meet more of the power demand with renewable energy than the utility is willing to offer. In another article, Dana Hull explores the challenge to this kind of energy independence presented now by PG&E.
Currently, for a city to choose to form a municipal utility (instead of using PG&E, in the case of most N. Californian cities) or a community-wide clean electricity district called a Community Choice Aggregator (CCA) , it requires at least 50% approval from local voters. If PG&E’s multimillion dollar support of CA Proposition 16 pays off, however, that percentage would go up to two-thirds, making it that much harder for cities to choose an alternate energy provider.
Proposition 16 will appear on the June 8, 2010 ballot; its primary financial sponsor is, you guessed it, PG&E, and their argument in favor of the proposition, according to spokesman Andrew Souvall, is, ”Taxpayers should have a voice in determining if their cities should take [the] risk [associated with being an energy provider].” It is, it seems, an essentially nonsensical statement, as taxpayers currently do have a voice, a voice they risk weakening dramatically if Proposition 16 passes.
Opponents of the bill, who include the many communities that have formed local utilities and many state legislators, say that its real goal is to protect PG&E’s market share by making it much more difficult for communities to choose to pursue alternative energy sources. Indeed, PG&E has admitted to this motivation, albeit in slyly pandering terms: “We value our customers very much and we are going to stand up and resist efforts to take over our customers,” said Chairman Peter Darbee in an October earnings call with analysts.
According to Paul Fenn, CEO of Local Power, which helps communities set up clean energy infrastructures, “PG&E thinks they can still play energy cowboy and bully everyone into doing what they want… But communities have figured out that they can buy twice the amount of green power for the same price.” It’s a sentiment shared by State Senate President Pro Tem Darrell Steingberg, who said in a letter to PG&E, “It is unacceptable for a company that is falling behind in meeting state-adopted goals for clean energy to impede the efforts of others who would attain those goals through innovative means.”
Even PG&E’s fellow investor-owned utilities disagree with them on this one, as neither Southern California Edison nor San Diego Gas & Electric has added anything to the $6.5 million PG&E has already spent in support of Proposition 16. Said Mark Toney, executive director of the consumer advocacy group TURN (The Utility Reform Network), “PG&E is out on a limb even among their utility peers.”
Northern Californian communities have earned a deserved reputation for demanding and driving green innovation and clean tech; now it’s up to California voters to assert their right to choose where their energy comes from. We’ve flexed our power before, now it’s time to do it again.
Click here for more information on Proposition 16.
And here and here for the San Jose Mercury News articles cited above.
Left photo: Flickr user petter palander / Center photo: Flickr user tibchris








